Gucci - Photographed by award-winning photographer and director Floria Sigismondi with creative direction by Alessandro Michele and art direction by Christopher Simmonds, the new Gucci Beauty Gucci Bloom fragrance campaign tells the
![Florence Updates on Twitter: "Florence Welch photographed by Floria Sigismondi for Gucci's #InBloom campaign. https://t.co/zffn8nVyoT" / Twitter Florence Updates on Twitter: "Florence Welch photographed by Floria Sigismondi for Gucci's #InBloom campaign. https://t.co/zffn8nVyoT" / Twitter](https://pbs.twimg.com/media/EeLx94yWkAACMEH.jpg)
Florence Updates on Twitter: "Florence Welch photographed by Floria Sigismondi for Gucci's #InBloom campaign. https://t.co/zffn8nVyoT" / Twitter
Lawrence Rothman and Floria Sigismondi attend the Gucci show during... Foto di attualità - Getty Images
![A Q&A with Floria Sigismondi, director of Gucci Garden, the Gift Giving 2016 campaign film. | Fashion, Fashion classy, Textiles fashion A Q&A with Floria Sigismondi, director of Gucci Garden, the Gift Giving 2016 campaign film. | Fashion, Fashion classy, Textiles fashion](https://i.pinimg.com/736x/c5/4a/dc/c54adcf62b034d2b8ca55f4b874ca832--opera-singers-the-white-stripes.jpg)