![Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times](https://media.washtimes.com/media/image/2019/01/14/Gillette_shaving.jpg)
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Gillette - Have sensitive skin? Get razor bumps when you shave? Tired of razor burn? Request a free sample of Gillette® SkinGuard today. Click here http://spr.ly/6180EKiCC | Facebook
![Gad Saad on Twitter: "Dear @Gillette, check out the Like-to-Dislike ratio of your virtue signalling. Let me know if you'd like to hire me as a consultant. I'm sure that I can Gad Saad on Twitter: "Dear @Gillette, check out the Like-to-Dislike ratio of your virtue signalling. Let me know if you'd like to hire me as a consultant. I'm sure that I can](https://pbs.twimg.com/media/Dw6kGIBUYAA4aiu.jpg)
Gad Saad on Twitter: "Dear @Gillette, check out the Like-to-Dislike ratio of your virtue signalling. Let me know if you'd like to hire me as a consultant. I'm sure that I can
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=900.0&fit=crop)