![Marketing Efforts of New Balance Athletic Shoe, Inc. – There's More To Life Than Being Really, Really, Ridiculously Good Looking Marketing Efforts of New Balance Athletic Shoe, Inc. – There's More To Life Than Being Really, Really, Ridiculously Good Looking](https://jacobnovo.files.wordpress.com/2015/09/new-balance-always-in-beta-600.jpg)
Marketing Efforts of New Balance Athletic Shoe, Inc. – There's More To Life Than Being Really, Really, Ridiculously Good Looking
![Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium](https://miro.medium.com/max/1400/1*VfG7mOIy2PP3e-2ucQ0bhg.png)
Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium
![Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium](https://miro.medium.com/max/1400/1*Dm81KPraELlJ5KFPK8_Fyw.jpeg)
Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. | by Carolyn Hadlock | The Beautiful Thinkers Project | Medium
![How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands](https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1527679495250-VSRCVRWKOI6119T7C83Q/New-Balance-Black-1920.jpg?format=750w)
How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands
![How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands How New Balance got its swagger back: An interview with the CEO and VP Global Marketing — The Challenger Project | The Home of Challenger Brands](https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1528119635075-UK9MPF31QUATFYCNOHZ5/New-Balance-990-ad-630.jpg?format=500w)