Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
How NIKE Built Its Sustainable Competitive Advantage: Positioning Strategy, Strategic Fit, Customer Education, Internal Brand Culture, Emotional Branding, Endorsement Strategy, Research. by Shah Mohammed M | Goodreads
Nike's Brand Strategy: Purpose, Mission and Positioning by ThinkBastien | Brand purpose, Brand strategy, Brand marketing
PDF) SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BUYING DECISION ANALYSIS
Nike maintains position as world's most valuable apparel brand