![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/zooms/9/2cc57d53d9734404bbff921820251066/2j37d02.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![Joe Pompliano on Twitter: "6) Athlete endorsements were becoming popular, so Adidas & Puma created the "Pelé Pact." The idea was simple: a bidding war would bankrupt both companies, so they agreed Joe Pompliano on Twitter: "6) Athlete endorsements were becoming popular, so Adidas & Puma created the "Pelé Pact." The idea was simple: a bidding war would bankrupt both companies, so they agreed](https://pbs.twimg.com/media/FlMFky7WYAMX9e1.jpg)
Joe Pompliano on Twitter: "6) Athlete endorsements were becoming popular, so Adidas & Puma created the "Pelé Pact." The idea was simple: a bidding war would bankrupt both companies, so they agreed
![TBT to 1970 with Pele and his #Puma Kings. Today, the legend lives on: http://bit.ly/1ptUnmE | Brazil football team, Pelé, Soccer players TBT to 1970 with Pele and his #Puma Kings. Today, the legend lives on: http://bit.ly/1ptUnmE | Brazil football team, Pelé, Soccer players](https://i.pinimg.com/originals/fe/27/85/fe2785c4790cb9be69c42e4e28f9fb7f.jpg)
TBT to 1970 with Pele and his #Puma Kings. Today, the legend lives on: http://bit.ly/1ptUnmE | Brazil football team, Pelé, Soccer players
Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J36RFA/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J36RFA.jpg)